After an in-depth audit of School of Rock’s digital ecosystem, we recommended a full website migration with an emphasis on long-term SEO strategy. The new platform provides a mobile-friendly, streamlined brand experience for users, while offering franchise owners simple tools to customize their own pages.
To drive prospective students, parents and potential franchise owners to the new site, we rebuilt the digital advertising strategy from scratch, discarding campaigns that were performing poorly and focusing on hyper-targeted geographic regions, compelling ad copy and landing pages that drive conversions.
To drive franchise development, we recommended a combination of traditional and digital media to target a cross-section of potential entrepreneurs and music lovers. The plan includes awareness-driving tactics, from print to display ads, and high conversion drivers, like paid social media campaigns.