FRANCHISE SOLUTIONS TO BOOST YOUR BRAND

We pair strong brands with powerful technology to obliterate the challenges that franchises and other complex organizations face–driving collaboration, connecting people and accelerating growth.

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We will help you effectively build a strong brand across all franchisee locations.

 

Leveraging brand funds and individual franchisee budgets, we create customized plans to bridge distributed and sometimes fragmented organizations, including:

 

UNLEASH YOUR POTENTIAL

Contact us to learn how our deep franchise experience and the collective power of the Nitrous Effect will transform your marketing and communication efforts.

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© Copyright Nitrous Effect 2017

CASE STUDY

CHALLENGE:

School of Rock is the leader in performance-based education, with over 180 franchise locations across the world. Despite its global reach, the business was suffering from a lack of awareness and brand strength, inhibiting growth. UPBrand and RevUnit were challenged to meet aggressive goals on both sides of the business–to drive school enrollment and new franchise leads–on a budget. 

 

SOLUTION:

By interviewing countless franchise owners, parents, students and employees, we discovered that School of Rock’s unique performance-based programs teach kids more than how to play an instrument–they teach life skills like confidence, teamwork and decision-making. This insight served as the foundation for powerful brand positioning and messaging, which was rolled out to the entire School of Rock system through a series of system-wide communications and an energizing convention. We rolled out the brand externally with a refreshed creative campaign toolkit for franchise owners and “brandumentary” videos.  

Top franchises, co-ops and other multi-level organizations rely on our collective expertise to streamline and elevate their businesses

RESULTS:

  • 79% decrease in cost per conversion
  • 835% increase in number of leads
  • 4% increase in ROAS

Hear more about our partnership with School of Rock

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RevUnit Logo
CPG logo

UPBrand, CPG & RevUnit have formed a unique partnership. Blending CPG’s three decades of corporate engagement experience with UPBrand’s strategy-driven creative team and RevUnit’s innovative, disruptive technology shop, we offer a strategic powerhouse for complex franchise networks.  

FRANCHISE SERVICES

UPBrand Logo

BRAND STRATEGY

IDENTITY CREATION

CREATIVE CONCEPT DEVELOPMENT

ADVERTISING

AWARD WINNING DESIGN

SOCIAL MEDIA

DIGITAL EXPERIENCES

VIDEO

IMMERSIVE DIGITAL SOLUTIONS

LIVE EXPERIENCES

INTERNAL ENGAGEMENT STRATEGIES

CONVENTION PLANNING & PRODUCTION

CLIENT TESTIMONIALS

 

Their processes for understanding what your company is all about, why it exists, and to find your voice and story from that, has clearly been refined over years of experience. They care deeply about whatever brand they work with and it shows in the consistent quality of their output. Their team and level of support is second to none.

"THEY CARE DEEPLY ABOUT THE BRAND"

Their team jumped in to quickly digest our complex go-to-market strategy and effectively translated consumer and dealer insights into an actionable plan. Their creative team brought the new brand to life with a dynamic new logo and supporting design elements. We are thrilled with the results and look forward to working with UPBrand again!

"BROUGHT THE NEW BRAND TO LIFE"

We knew our national events needed more than just AV equipment to take us to the next level. CPG transformed our shows to an event that’s alive, exciting and entertaining for attendees. Their exceptional team takes time to learn our company's focus and play an integral role in our positive ratings increase!

"TAKE US TO THE NEXT LEVEL"

POWERFUL BRANDS ARE CONSISTENT, COHESIVE AND COMPELLING

LEARN MORE

INTERNAL ON-BOARDING

NATIONAL BRAND- BUILDING

LOCAL MARKETING TOOLKITS

LIVE EXPERIENCES & FRANCHISE CONVENTIONS

CONSISTENT EMPLOYEE & CONSUMER ENGAGEMENT

CONNECTING TECHNOLOGIES

FRANCHISOR & FRANCHISEE ALIGNMENT

PROSPECTIVE FRANCHISEE LEAD GENERATION

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